Course 16: Marketing Skills


To upskill recently promoted managers in the unfamiliar areas. (Each days training can be delivered in isolation)

Course Content

Understanding the Marketplace

Market Research

  • Marketing Intelligence & Competitor Analysis

Business & Product Development 

  • Product life cycle
  • Marketing Channels

Marketing Strategy and Planning

  • Brand, Category  & Distribution Strategy

Identifying and communicating with the target customer

Positioning and the Marketing Mix


Practical approaches to Marketing

  • Niche, Guerrilla Marketing techniques

The New Markets

Mobile and Social Media Marketing

Pre Training Requirements

  • Completed Registration Form
  • Manual Handling training completed
  • Fulfilling a management role

Max Participants



1 Day.


In House - valid for 2 years.