Course 16: Marketing Skills
Aim
To upskill recently promoted managers in the unfamiliar areas. (Each days training can be delivered in isolation)
Course Content
Understanding the Marketplace
Market Research
- Marketing Intelligence & Competitor Analysis
Business & Product Development
- Product life cycle
- Marketing Channels
Marketing Strategy and Planning
- Brand, Category & Distribution Strategy
Identifying and communicating with the target customer
Positioning and the Marketing Mix
Promotion
Practical approaches to Marketing
- Niche, Guerrilla Marketing techniques
The New Markets
Mobile and Social Media Marketing
Pre Training Requirements
- Completed Registration Form
- Manual Handling training completed
- Fulfilling a management role
Max Participants
16
Duration
1 Day.
Certification
In House - valid for 2 years.